Working Student Performance Marketing (all genders) (m/w/d)

Your Tasks

Reporting to Regional eCommerce Performance Marketing Lead, we are looking for a highly analytical and proactive working student to support our regional performance marketing efforts with a strong focus on Amazon. This role will work closely with local performance marketing managers, media agencies and cross-functional teams to drive campaign excellence, transform data into actionable insights, and support strategic initiatives across Europe.

• Campaign Monitoring & Optimization:
  
  Track Amazon campaign performance daily, proactively identifying deviations and ensuring timely corrective actions.
• Data Analysis & Insight Generation:
  
  Connect data across DSP, SPA, AMC, and internal reports to extract meaningful insights and drive performance improvements.
• Reporting & Strategic Recommendations:
  
  Own the official monthly performance marketing report, highlighting key learnings and proposing strategic next steps.
• Community Engagement & Knowledge Sharing:
  
  Prepare monthly calls with markets, define agendas, and facilitate case exchanges to foster learning across the EUNA community.
• Project Management & Agency Coordination:
  
  Lead daily calls with the media agency, acting as PMO to track open tasks, priorities, and ensure timely delivery.
• Content Collaboration & A/B Testing:
  
  Partner with the content team to identify and fill content gaps in campaigns and execute A/B tests at the regional level.
• Event Planning Support:
  
  Collaborate with markets to plan and monitor major retail events such as Prime Day and Black Friday.
• Feedback Collection & Prioritization:
  
  Gather input from multiple markets, prioritize deliverables, and ensure alignment with regional goals.

Your Profile

• Enrolled in a Bachelor’s or Master’s program in Business Administration, Marketing, Industrial Engineering or a related field
• Previous internship or working student experience in eCommerce, Amazon, digital agencies, or performance marketing roles, ideally within FMCG
• Strong logic and numerical skills with the ability to turn complex data into clear, actionable insights
• Demonstrates autonomy in problem-solving, actively searches for information and solutions without needing constant guidance
• Enthusiastic about eCommerce, retail media, and the evolving digital landscape
• Strong interpersonal skills with a proactive attitude and ability to work effectively in cross-functional teams
• Advanced proficiency in MS Office, especially Excel and PowerPoint. Experience with Amazon tools (DSP, AMC, SPA) is a plus
• Fluency in English (written and spoken) is required

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

If you have any questions, please contact our recruiter Isabel Warnecke via Students_RC@Beiersdorf.com.